iii UI & UX design
Design that reads the conditions first.
Good interface design is mostly about noticing: where people hesitate, what they expect to happen next, which words they actually use. We look before we draw.
Discovery
We start by talking to the people who will use the product, or to the staff who answer their questions. Short, structured conversations surface patterns quickly: the step everyone gets stuck on, the information they keep asking for, the workaround they have quietly invented. If you already have analytics or support logs, we read those too.
Flows and wireframes
Before colour and typography, we map the journeys: what someone is trying to do, each decision they face and what happens when something goes wrong. Wireframes are deliberately plain so conversation stays on structure and wording. We test them early, often with five or six people, because that is usually enough to reveal the biggest problems.
Interface and design system
Once the structure holds, we design the visual layer: type, colour, spacing, components and motion. Everything is built as a small design system with documented states — hover, focus, disabled, error, loading, empty — so developers are not left to invent them. Accessibility is checked at this stage, not bolted on afterwards.
Working with existing products
Many design projects are improvements rather than fresh starts. We can run a focused review of an existing app or site, prioritise the issues by effort and impact, and design fixes that fit your current codebase rather than demanding a rebuild.
Tell us where you are now.
A short description of your starting point is enough. We reply within working hours with questions or a suggested first step.